Well, can Graphic Design save your life? The short answer is YES, and here are a few examples of how.
Standardised cigarette packaging became compulsory in the UK from 20 May 2017. Printing plain packaging meant that all tobacco distributors could only place their branding in standard sizes and in certain locations. Doing so, it left all the power to the design to change the behaviour of smokers. Studies in Australia, 2012 found that after “3 years an estimated 100,000 people stopped smoking.”
Everything about cigarette packaging is now standardised, even the colour — through research it was found that the most unappealing ugly colour was Pantone 448c; a greenish-brown. This colour best mimicked dirt and tar; words that you would associate with smoking. It might not be completely clear if the new packaging design is the main reason for changing people’s behaviour and attitudes towards smoking, but it is certainly a big factor.
Anti-smoking stamp from Syria— Wellcome Collection Exhibition.