We have a strong set of belief pillars that are adhered to every time something is created. Whether its brand identity, digital or print, we apply these belief pillars to everything we do. And it feels good to know that! As self-gratifying as it sounds, we need to believe in our products in order to create the most comprehensive work for our clients. Our pillars look like this:
Every piece of visual communication is formed by stakeholders perceptions.
How do you, and your customers, see your communicative touch points? Do you think that it’s important that you think about this, and you ask your customers? We do.
You can’t dictate what these perceptions are — yet you can help influence them with a meaningful brand identity and well-considered marketing communications.
Exactly what it says on the tin. You can really change how people perceive your business with a good bit of researched marketing comms.
A brand identity is how a company looks, feels, sounds, tastes, and smells.
And that kind of the long and short of it. You know a brand just by the typefaces it uses, or your favourite chocolate bar just by the taste. It’s all brand identity, and its vital to your business that it’s considered.
The quantity and appropriateness of each of these experiences are relative to every company, and therefore brand.
You’re not the same as everyone else, even if the marketplace that you belong to is saturated. You can easily stand out from everybody else with a bit of careful consideration.
It is imperative that whilst taking into account requirements set out in the brief, that the consistency of the brand identity is not compromised.
Understanding the brief that you’re working towards is obviously imperative, but it shouldn't cloud your view of what the identity of the company is. Think about that.
Information, content, and text can only be effective in communicating if aligned properly with the identity that exists.
Don’t create a phenomenal identity design just to crowd it out with irrelevant content afterward. Need I say more?