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For Wild Things

  • 11 August 2017
  • Posted by Jon

We recently had the pleasure of handling the brand identity for the exciting new children’s clothing company, For Wild Things.

Our design process lead us to illustrative sketches, which are now a key visual that carries the identity. After many attempts to draw like a child, we agreed that inviting friends and their children down to the studio, would help us to achieve a more authentic outcome.  The term ‘wild’ is much more vivid within the mind of a child, which gives them the imagination to sketch things no adult could. To compliment them, we have designed this simple logotype using a playful sans serif typeface.

To attain a less authoritative brand personality we have chosen to use only lower case letter-forms. This also helps to tighten and balance the overall lock-up. The identity flourishes when combining the logotype and sketches, the clean graphic overlaying the textural background perfectly contrast resulting in a well balanced outcome.

To expand the identity further and add a little more energy, we extended the palette to work as a set, whilst keeping the consistency through other visual areas. The palettes takes inspiration from crayon sets which any wild child loves! 

The near future will see the roll-out of the new identity across all touchpoint, and we're looking forward to sharing the final case study on our Work page soon.