• Stoke-on-Trent, UK
  • 24.11.17
  • light intensity shower rain
  • Current Temp.
  • 5°C

These six special beers have been brewed as one of the party pieces for a major ceramics festival, and represent Stoke-on-Trent's six towns. Knutton-based Mart's Brewery has come up with the six ales which will be on sale throughout the British Ceramics Biennial (BCB).

  • Print
  • Branding
  • Packaging
  • Beer

Brief

Mart’s Craft Beer brewed six limited edition beers for the British Ceramics Biennial Festival — each beer representing one of the six Stoke-on-Trent towns. Working with BottleCraft we were tasked to design the label for each town's beer; with each one needing it's own unique label, reflective of an artist local to the area.

Approach

To begin with, we created a solid but flexible layout which could be re-arranged to make each label feel unique. We then explored how the style and aesthetic of each artist could be captured symbolically and, using a dedicated section of our flexible layout, we came up with a unique pattern/symbol for each bottle. We knew we wanted to work with local silkscreen experts Present Workshops and by doing so we had the opportunity to explore colour and, as each label would be hand-pulled, a chance to further personalise each one.

Outcome

The outcome was 1,200 beautifully produced beer bottles, filled to the top with the nectar of the Gods, distributed throughout the City, each with its own unique personality. We're really proud of the work of not just ourselves, but our fellow collaborators at Mart's Brewery, BottleCraft, the British Ceramics Biennial and Present Workshops. We hope to work with them again in the future!

Longton is a red ale named after fine bone china designer Reiko Kaneko; Fenton is a New England IPA named after ceramics designer Phoebe Cummings; Hanley is a pale ale named after artist and ceramics designer Jasmine Simpson; Burslem is an oatcake stout named after artist Neil Brownsword; Stoke is a mocha stout named after ceramics designer Kat Evans; Tunstall is a best bitter named after ceramics designer Denise O’Sullivan.

We were approached by BottleCraft to design the labels for the six beers. We took our inspiration for each design by looking at each designer's work and incorporating it into to the label.

“The labels have been hand-screen printed by [Present Workshops]. It has been a great opportunity to work with other creative people in the region.” — Tom Edwards