The Stoke Art Map are celebrating the arts in Stoke-on-Trent for the second year running, and we're pleased to be a part of their journey again.
Arts & Culture
Initially starting with designing the map itself for a printed format, the brief quickly escalated into a place where it required a consistent visual language because of the organic need to promote the day’s event across a number of touchpoints. The brand was refreshed in 2017, with updated colours and a new take on the map itself.
With a relatively open brief in terms of design direction, we started looking into wayfinding as an initial thought to literally aid in directing people around the town for the day’s festivities. This formed the central part of the art direction with a simple yet strong logotype to compliment. For the second year of the map, we experimented with various fold out formats, helping the brand achieve a new lease of life with the use of a new colour.
A bright, strong, lead colour has (in both years) been balanced with a softer neutral colour. Throughout, a clear and concise art direction resulted in a successful promotion of the Stoke Art Map event. In the year following the initial release, with the map expanding to Hanley (another town of Stoke-on-Trent), we created a playful format that allowed both towns to be viewed independently. The two days of the Art Map were as big of a success as last year; we had a great time getting involved in the many activities across the two towns.